Certified Production & Operations Manager Exam Practice 2025 – Complete Study Guide

Value analysis is a systematic approach used to improve the value of a product by assessing its function and cost throughout its lifecycle. The concept focuses on understanding what a product does and determining if its cost aligns with the value it provides.

The correct choice emphasizes the practice of value analysis during the production process, particularly when a new product has proven successful. This timing allows organizations to analyze the product's existing features, functionalities, and costs in order to identify areas for improvement or optimization without compromising quality or performance. Conducting value analysis at this stage enables companies to enhance efficiency, reduce costs, and ensure customer satisfaction based on real-world feedback and performance metrics.

In contrast, value analysis typically does not take place predominantly during the design phase, product testing stages, or after the product launch, as these periods focus more on development and refinement rather than ongoing evaluation of an established product's success.